Technology Trade Shows Provide IT Lead Generation and IT Sales Leads
September 17th, 2011For Immediate Release:
Voorhees. NJ (September 13, 2011) – The rapid developments in the technology field can pose a challenge to those whose business requires that they stay current on the newest developments. This has lead to the expansion of the technology trade shows, which is a forum for exhibitors to showcase their latest innovations and for businesses to find the new products and services they need to drive their company forward. The IT sales leads generated from technology trade shows are frequently very strong ones, as the attendees at the exhibitions are motivated to find solutions to their technological problems.
Computer companies use technology trade shows to demonstrate their latest offerings to create information technology (IT) lead generation for their products. These IT sales leads provide them with qualified prospective customers who are likely to become customers. The attendees of a technology trade show typically are people representing their company who are in the market for technology to enhance their core business. Therefore, the IT sales leads generated from a trade show are people who are genuinely seeking the products and services offered, and who have the financing and motivation to make purchases. In fact, studies show that IT lead generation from trade shows is five times more likely to be converted into an appointment than a lead made through cold calling.
In 2010, U.S. businesses spent close to 20% of their marketing budget on trade shows and other events. With this massive investment of resources, it is vital that a company is reaping solid returns on their investment. According to industry leader TSRI, time-sensitive follow up is one of the key factors in turning technology trade show contacts into solid IT sales leads. TSRI has an exclusive lead generation marketing solution which is specifically designed to maximize an IT firm’s return on their investment in a technology trade show. Outsourcing to experienced telesales professionals, effective list management, and lifecycle prospect tracking allow the experts at TSRI to boast a contact to lead conversion rate as high as 60%. Utilizing the technology trade show follow up services offered by TSRI enables an IT company to make the most cost-effective use of their time and to concentrate on their core business, rather than sales.
TSRI has a proven track record of providing the needed follow up to IT lead generation efforts. They have partnered with technology industry leaders such as Hewlett-Packard, offering innovative sales and marketing solutions. TSRI turns IT sales leads into the appointments that a company’s in-house sales representatives need to close sales. TSRI also has the ability to generate attendees committed to attend a technology trade show and to see their client’s latest product and service offerings. To learn more, call TSRI at 877-639-7252 or go to http://tsrweb.com/services/event-syndication/it-technology-trade-show-follow-up.
Signature:
Karla Winter
Technology Sales Resource Interactive (TSRI)
3 Progress Place
Voorhees, New Jersey 08043
Telephone: (877) 639-7252
Email: [email protected]
URL: http://tsrweb.com/
